Francesca
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DigitalAjo

Ajo, without the chasing.

A landing page for DigitalAjo, a group savings app concept. In ajo, everyone in a circle pays in and one person receives the pot each cycle. The page explains that simply and shows who has paid and whose turn it is.

Project
Landing page
Product
Group savings app (concept)
Design
Desktop & mobile
The full DigitalAjo landing page on desktop, from the hero to the footer.
The full page on desktop.

Start with
the promise.

The headline names what ajo members know best: chasing people for contributions. Real faces and small floating cards show the answer before anyone scrolls, who is receiving this cycle and who has paid.

Hero: Ajo, without the chasing. A photo of four friends around a phone, with cards showing who is receiving this cycle and members’ payment status.
The hero.

Three steps,
no group chat.

How it works sits beside a live circle on a phone: create your circle, invite your people, then pay in and get paid out. The phone shows the same idea in practice, with cycle progress, the next contribution and each member’s status.

See how DigitalAjo works: a phone showing the Market Women circle next to three step cards.
How it works.

Proof from
a member.

One testimonial in a member’s own words, with arrows to read more.

Testimonial card from Monday James, business man, with previous and next arrows.
Social proof.

Two ways in.

The closing call to action offers Download App and Get Started, with the app’s home screen to show where people land: their wallet balance and active circles.

Take full control of your group savings on DigitalAjo, with Download App and Get Started buttons above the app home screen.
The call to action.

Alongside the usual links, the footer says plainly that DigitalAjo is a concept, and that any money would be handled by licensed financial partners.

Footer with a Download DigitalAjo today banner, link columns, social icons and a disclaimer.
The footer.

The same page
on mobile.

On a phone the sections stack in the same order. The headline breaks across two lines, the steps become a single column and the buttons go full width.

Mobile hero with the headline over two lines and the photo below.
Hero.
Mobile how it works with the phone and the first step card.
How it works.
Mobile testimonial card.
Social proof.
Mobile footer with full-width buttons and link columns.
Footer.

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